GRAPHIC DESIGN
Telling authentic stories through design.
Logo & Packaging for Skin Care- Graphic Design
Created custom brand including logo, packaging and illustrated brand elements.
Logo & Packaging for Honey - Graphic Design
Created custom brand including logo, packaging and illustrated brand elements.
Logo & Packaging for Tea- Graphic Design
Created custom logo, packaging and illustrated brand elements.
Rebrand & Marketing Materials for Physical Activity & Sport organization - Communications Manager, Creative Direction & Graphic Design
Developed a comprehensive multi-year communications plan that included a successful rebranding project. This complex undertaking involved clarifying the overarching brand, including a new logo and brand systems, a new website developed by Leap XD and multiple marketing materials.
Lead creative direction working with Kalyan Studios.
Designed cohesive visuals for Canadian jazz singer-songwriter, Heather Ferguson’s album release - including cover art, merch (T-shirts), and web graphics to reflect the artist’s brand and engage fans across platforms.
Album Release Art -
Graphic & Web Design Creative Direction
“I have often said “Alethea is my right leg” and although I don’t mean it literally - it should tell you how important she is to me. I can truly say that I would not have had visuals anywhere near as beautiful as they have been over the years - were it not for Alethea. And for a musician, great pictures and graphics work very, very hard - on a website, on social media, on posters, even in emails as word-marks. She is a great listener, a great resource and I regularly recommend her to anyone who asks.”
- Heather Ferguson
Essential Branding Guide - Graphic Design
Designed custom logo, essential branding guide, business card & stationary.
Book Design & Layout - Graphic Artist
Created artistic illustration inspired by the story for the cover of the novel & set up the inside pages for publication.